Njengoba iwindi eliyinhloko lokubonisa isithombe sehotela, i-lobby ithumela ngqo kumakhasimende izinga lenkonzo kanye nezici zomkhiqizo. Inkampani ye-Superman igcina lezi ziqondiso zenkonzo: ukuhlinzeka ngesevisi yekhasimende ephakeme, ukuqinisekisa ukuhanjiswa ngesikhathi, nokugxila ekunakekeleni imininingwane, ukuze kuqhubeke kuthuthukiswe isipiliyoni samakhasimende.

Sihlanganyela nezinkampani eziningi ezidumile, ukuhlinzeka ngesisombululo sokuphatha izinto ze-lobby esisodwa, esihlanganisa izimpawu, amakhadi ezimpahla, izikhwama zokucisha, izisekelo zokuvikela, izinkomishi zephepha nezithombe zomhlaba. Ngokusebenzisa izinketho eziningi zezinto nezitayela, sizibophezele ekulawuleni ngokuqinile ukuklama kokuhlanganiswa kwemikhiqizo kanye quality, ukusiza ngempumelelo ekuxazululeni izinkinga zokukhetha izinto ze-lobby.